Best Time to Post on Social Media
The best days and times to post on Instagram, TikTok, Facebook, LinkedIn, X, YouTube and Pinterest — based on large engagement studies — plus how to find your own.
How to use
- 1Find your platform — times are in your audience's local time zone.
- 2Test these windows for a few weeks, then use your own analytics to fine-tune.
Frequently asked questions
Is there one best time for everyone?
No — these are averages from large studies. Your audience's habits (and time zone) matter most; check your analytics for when followers are online.
Does posting time still matter with algorithms?
Less than it used to, but early engagement still helps a post get shown to more people.
How often should I post?
Consistency beats volume: roughly 3–5 times a week on Instagram, daily on TikTok if you can, and 2–5 times a week on LinkedIn.