Engagement Rate Calculator
Calculate social media engagement rate for Instagram, TikTok, YouTube, X or LinkedIn — by followers or by reach/views — for a post or averaged across posts.
How to use
- 1Enter likes, comments, shares and saves (totals across the posts you're measuring).
- 2Enter the number of posts and your followers — or the reach/views for a reach-based rate.
How it's calculated
Engagement rate by followers = total interactions ÷ posts ÷ followers × 100. By reach = interactions ÷ reach (or views) × 100.
Frequently asked questions
What is a good engagement rate?
On Instagram, roughly 1–3% by followers is typical, with smaller accounts often higher. TikTok rates by views are commonly 3–9%.
Followers or reach — which should I use?
Reach (or views) shows how engaging content is to people who actually saw it; follower-based rates are what brands often ask for.
Should saves and shares count?
Yes — they're strong signals of valuable content and are weighed heavily by most platform algorithms.