Influencer Sponsorship Rate Calculator
Estimate what to charge brands (or what to pay creators) for a sponsored post, Reel, TikTok or YouTube integration, based on followers, engagement and deliverables.
How to use
- 1Choose the platform and content type, and enter followers and engagement rate.
- 2Add usage rights or exclusivity if the brand wants them.
How it's calculated
Base ≈ followers ÷ 1,000 × a platform rate (e.g. Instagram ~$10, TikTok ~$8, YouTube ~$20 per 1,000 followers for a dedicated video), adjusted for engagement vs. the 3% norm, content format, usage rights (+20–50%) and exclusivity.
Frequently asked questions
Is there a standard rate?
No — rates vary hugely by niche, audience location and quality. Finance, B2B and tech audiences command more than general entertainment.
What are usage rights?
Permission for the brand to reuse your content in its own ads or channels. Charge extra, usually per month of use.
Should I show a rate card?
Yes — a simple card with base rates per format, plus add-ons, speeds up negotiations. Treat it as a starting point.