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Social Media Image & Video Size Guide

Current recommended image and video sizes for Instagram, Facebook, X, LinkedIn, TikTok, YouTube and Pinterest — posts, stories, covers, thumbnails and ads.

How to use

  1. 1Search for the platform or placement.
  2. 2Design at the recommended pixel size and aspect ratio; keep text inside the safe zone.

Frequently asked questions

What size is a YouTube thumbnail?

1280 × 720 px (16:9), under 2 MB, as JPG, PNG or GIF.

What aspect ratio works everywhere?

4:5 (1080 × 1350) works well for feed posts on Instagram, Facebook and LinkedIn; 9:16 (1080 × 1920) for Stories, Reels, Shorts and TikTok.

Do these sizes change?

Platforms update layouts occasionally. These were checked in 2025 — confirm in each platform's help center for ads.