Price Increase Impact Calculator
See how a price increase affects revenue and profit — and how many customers or sales you could lose before it stops paying off.
How to use
- 1Enter the current price, unit cost and units sold.
- 2Enter the new price and the sales drop you expect.
How it's calculated
Break-even volume change = −(price change) ÷ (new price − unit cost) × current margin terms. Profit = units × (price − cost).
Frequently asked questions
How many sales can I lose after raising prices?
The break-even loss is shown. With healthy margins you can often lose a surprising share of sales and still earn more profit.
Does this include demand elasticity?
You enter the expected drop yourself. Test price changes on a small segment first if you can.
What about existing customers?
Grandfathering them at the old price reduces churn but delays the benefit — model them separately if needed.