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Trademark Search Guide (USPTO, EUIPO, UK IPO, WIPO)

Where and how to search for existing trademarks before you pick a brand name — the official free databases for the US, EU, UK and worldwide, what to search for, and what the results mean.

For general information only — not legal advice. Laws vary by location; consult a qualified lawyer.

How to use

  1. 1Search your exact name and close variations in each database where you'll trade.
  2. 2Filter by the Nice classes that cover your goods or services.
  3. 3Check common-law use too: search engines, app stores, social handles and company registers.

Frequently asked questions

What counts as a conflict?

A mark that's identical or confusingly similar — in sound, look or meaning — for related goods or services. Different classes can still conflict if the products are related.

Do I need to register a trademark?

Not to use a name, but registration gives much stronger rights: nationwide (or EU-wide) protection, the ® symbol, and easier enforcement against copycats.

How much does registering cost?

USPTO: $350 per class (base application, 2025 fee schedule). EUIPO: €850 for one class online. UK IPO: £170 for one class online. Check each office's current fees.