Email Marketing ROI Calculator
Estimate the revenue and ROI of an email campaign from list size, open rate, click rate, conversion rate, order value and cost.
How to use
- 1Enter your list size, open, click and conversion rates.
- 2Enter the average order value and the campaign's cost.
How it's calculated
Opens = list × open rate; clicks = list × click rate; orders = clicks × conversion rate; revenue = orders × order value; ROI = (revenue − cost) ÷ cost.
Frequently asked questions
What are typical email benchmarks?
Across industries, click rates of 1–3% of recipients and click-to-conversion rates of 1–5% are common. Open rates are less reliable since Apple Mail Privacy Protection.
Should click rate be of opens or of recipients?
Here it's of recipients (click-through rate). If you know click-to-open rate, multiply it by your open rate.
What costs should I include?
Email platform fees, design and copy time, and any discounts or incentives offered.