UTM Link Builder (Campaign URL Builder)
Build UTM-tagged campaign links for Google Analytics — source, medium, campaign, term and content — cleanly encoded and ready to share.
How to use
- 1Enter the landing page URL and campaign details (source and medium are the essentials).
- 2Copy the tagged link into your email, ad or post.
How it's calculated
UTM parameters are appended as a query string: ?utm_source=…&utm_medium=…&utm_campaign=… Existing query parameters are kept.
Frequently asked questions
Which UTM parameters are required?
utm_source (where: newsletter, facebook) and utm_medium (how: email, cpc, social) are the core ones; add utm_campaign to group traffic.
Should UTMs be lowercase?
Yes — Analytics treats 'Facebook' and 'facebook' as different sources. The builder lowercases values for consistency (toggle off if you prefer).
Should I use UTMs on internal links?
No — tagging links within your own site overwrites the original traffic source and breaks attribution.