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SWOT Analysis & Buyer Persona Maker

Build a clean SWOT analysis (strengths, weaknesses, opportunities, threats) or a buyer persona profile from your notes — ready to copy into a doc or deck.

How to use

  1. 1Choose SWOT or buyer persona.
  2. 2Enter your points (one per line) and copy the formatted result.

How it's calculated

SWOT arranges internal factors (strengths, weaknesses) and external factors (opportunities, threats). Personas summarise a target customer's role, goals, pains and buying behaviour.

Frequently asked questions

How do I write a useful SWOT?

Be specific and evidence-based, keep 3–5 points per box, and end with actions: use strengths to seize opportunities and fix weaknesses that expose you to threats.

What should a buyer persona include?

Role, goals, frustrations, where they find information, objections to buying, and what makes them choose a product.

How many personas do I need?

Start with one to three core personas based on real customer interviews and data.