Conversion Rate Calculator
Calculate your conversion rate from visitors and conversions — plus the revenue impact of improving it.
How to use
- 1Enter visitors (or sessions) and conversions.
- 2Add average order value and a target rate to see the revenue impact.
How it's calculated
Conversion rate = conversions ÷ visitors × 100. Revenue = visitors × rate × average order value.
Frequently asked questions
What's a typical e-commerce conversion rate?
Roughly 1–4% for many online stores, depending on industry, device and traffic source.
Visitors or sessions?
Either works if you're consistent. Sessions-based rates are usually a bit lower because one visitor can have several sessions.
What improves conversion?
Faster pages, clearer product information, trust signals, simpler checkout and better-targeted traffic.